News | March 8, 2018

The NPD Group Debuts B2B Software And Cloud Tracking Service

The NPD Group, a global information company, today announced the launch of its new U.S. B2B Software and Cloud Tracking Service, as part of its continued industry and marketplace expansion.

The new service includes distributor and reseller sales information for B2B software, which covers a broad range of business applications sold on a standalone basis, as a service, or sold with hardware; as well as cloud platform services, which encompass the delivery of cloud computing resources and the associated applications used to integrate into cloud environments. Categories covered in this service include, security, storage & data protection, business applications, database & app development, IT operations & networking, and cloud services.

“Manufacturers, channel partners, and the IT industry are embracing software and cloud for innovation and growth, which is why we are excited to add this service to our existing B2B technology tracking capabilities,”said Ian Hamilton, President, Technology Sector, The NPD Group. “This service will provide our clients with a holistic view of the B2B channel, with both IT hardware and software tracking available, to help inform their business decisions.” 

NPD is the leader in syndicated tracking services across more than 20 industries, and also offers a host of other data sources and solutions, as well as industry expertise to give clients a winning advantage. NPD is the only U.S. source for tracking sales-out data in the B2B technology channel, with sales information from top resellers, distributors, and VARs.

About The NPD Group, Inc.
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit

SOURCE: The NPD Group, Inc.