By Russell Harty, Senior VP, Partner Channel Sales and Key Accounts, Merchant Warehouse
Unique, innovative, and profitable
What advice would you give to your partners to help them decide which payment company they should partner with?
Today, more so then ever, value-added resellers and independent software vendors need to align themselves with a trusted payments partner. Much has been made about emerging payments taking over the industry with mobile, contactless, and chip-and-pin all figuring to be part of the payments equation. Customers will be using m-Commerce solutions, merchants will need to accept these payments, and VARs will have to provide merchants with competitive solutions. This shift in customer engagement has also led to a myriad of mobile wallets, gift, loyalty, and couponing applications causing even more confusion.
In today’s competitive environment your payments partner must deliver more value than being a conduit to move money for your clients. If that is your provider’s primary value proposition it is time to find a true partner.