By Rob Merklinger, VP of Sales, Intronis
It’s often said that the only thing that is constant is change. Anyone who’s been working in the IT channel for more than six months —IT service providers, in particular — can certainly attest to this simple truth. Now more than ever, business models are changing rapidly— whether it’s by choice or chance—and the channel needs to be ready to capitalize on it.
CompTIA’s 5th Annual State of the Channel report demonstrates my point, alluding to the changes that are still to come based on current trends in the industry. The recent report identified two ways that channel firms are adapting their business models to adjust to these changes:
- The wholesale shift to managed service or cloud
- Adding a service component alongside their product-based revenue streams
Either approach requires IT service pros to take action and assess their business to ensure it’s on the right track.
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