Guest Column | April 11, 2022

The Importance Of Personal Touch In Infrastructure

By Lex Boost, Leaseweb USA

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Personalization is one of the driving factors behind success in many industries. As a result, big brands such as Coca-Cola, Fabletics, Netflix, Wells Fargo, and more are investing in personalized content. Marketers have seen an average revenue increase of 56% when they offer personalized experiences. 

Infrastructure-as-a-service (IaaS) providers should take a page of advice out of these popular B2C brands’ books. Incumbent IaaS providers tend to deliver a one-size-fits-all approach to businesses when it comes to their infrastructure. In a world where the data storage estate spans across on-premises offerings and the cloud around the globe, a standard offering will just not cut it anymore. 

IaaS providers host a variety of industries such as eCommerce, Fintech, MarTech and AdTech, and software-as-a-service (SaaS) companies. Each of those sectors comes with its own set of particular goals and even enterprises in the same industry can have a different set of needs than a similar company. 

Choosing an IaaS provider who is going to customize hosting offerings can be the springboard into success for an organization — regardless of what they do. Below, we explore the top three critical benefits personalized infrastructure offers enterprises. 

The Right Cost

Let’s face it: adapting technology to the needs of the business can be expensive. However, with a tailored approach, it doesn’t have to be as costly. An experienced hosting provider with technical prowess will know how to accomplish business goals all while staying within budget guidelines. A practical infrastructure design translates into a competitive advantage and rewards the company with an increase in ROI all within a constricted dollar amount. 

Offered Scalability

As organizations grow, their infrastructure should grow with them. A personalized infrastructure allows businesses to scale their infrastructure to meet the demands of ever-changing customer needs. The right hosting provider should be able to carefully match the right infrastructure components with the best solution design for business requirements to allow ease of future expansion. Having a customizable performance-based server at an organization’s disposal provides flexibility.

Customized Support And Security

An issue that many businesses and IT leaders run into is that there is too much on their plate to give infrastructure the support it requires. Allowing trained professionals who understand the nuances of the particular infrastructure can take stress off already burdened IT teams — especially when it comes to security. 

Extensive software and hardware security should be the main support option when choosing the right infrastructure and is something difficult to find in a one-size-fits-all approach. The right hosting provider should be able to provide organizations with peace of mind by taking into account the type of data the organization is hosting and what is the best way to keep it secure. 

Choosing What Is Best For Your Company

Personalization has the potential to link all aspects of a business efficiently and effectively. However, if the personalization is not comprehensive, it can confuse a company’s customers – the biggest thing organizations are trying to prevent. 

A strong, customized infrastructure backed by a premium IaaS provider enables businesses to make an exponentially more informed decision about exactly what kind of infrastructure to adopt. This gives businesses the best chance of adapting to future challenges and evolving IT landscapes.

About The Author

Lex Boost is CEO at Leaseweb USA.