There are so many elements to modern day marketing. From direct mailers and blogs to newsletters and emails, the modern day marketeer has a lot of things to consider when developing a marketing strategy. While there’s no magic 8 ball with all of the answers to your marketing questions, there are ways to make the whole process easier.
You see, here’s the thing.
Marketing is about two main things: time and patience. It takes time for a campaign to work, especially if you would like to be able to accurately measure it, and it takes patience to let a campaign run its course. If you don’t wait to measure the campaign and decide to end it before it gains traction, you’ll always be spinning your wheels and throwing money away. Remember, campaigns get better as more touches occur. The more interaction and TOMA (Top OF Mind Awareness) you have, the more valuable your campaign is.
So keeping all these things in mind, where should you begin when it comes to marketing?
The four T’s my friends. The four T’s!
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