The EMV Liability Shift Comes Down The Stretch

By Bill Lodes, TSYS Director Of Developer Partnership

As they say in horse racing, “down the stretch they come!” as we are in a sprint to the EMV liability shift finish line of October 1, 2015.

The payments industry as a whole has spent an enormous amount of time and resources educating VAR partners and their merchants on the importance of EMV and why they should act before the shift in liability takes place. Yet, as the liability shift finish line approaches, there are many payments industry players that still haven’t made it to the starting gate. At TSYS ® , we continue to see partners sitting on the EMV sidelines, and that strategy will not ensure a successful post- mandate storyline.

The choices for implementing EMV are numerous, and the true costs are hard to understand. At TSYS, we have spent the past several years preparing to support our partners through the extensive EMV migration. We have successfully enabled our platforms to be EMV compliant, built and purchased the necessary support tools, and have worked with the individual card brands to help streamline the overall EMV certification process. In parallel to this activity, we have developed strategies to assist our partners with their EMV migration and certification issues.

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