Guest Column | November 13, 2012

The Eaton PowerAdvantage Partner Program: Discover The Difference That The Right Partner Can Make

By Brandon Adams, IT channel marketing manager, Eaton Corporation,
Donna St-Denis, IT channel marketing manager, Eaton Corporation,
Belinda Whitaker-Gary, IT channel marketing manager, Eaton Corporation

Brandon Adams

 Empowering You
We give you industry-leading solutions and the resources you need to expand your power expertise. You’ll find everything from PowerAdvantage Academy tutorials to co-marketing materials on your own partner portal. Eaton’s PowerAdvantage Partner Program was designed with significant input from the VAR community to deliver a simple, yet rewarding program. This program was developed to provide competitive margins to our partners, reliable support with a dedicated business development manager assigned to every partner, and continuous rewards with up-front stackable rebates, automated deal registration process, and a substantial loyalty program. Eaton provides partners with all the tools and resources to be successful in the IT industry.

Investing In You
Easy, online access to Marketing Development Funds (MDF) at every partner level helps you market and promote your Eaton power management practice. Concierge marketing is a process created by Eaton marketing and is tailored marketing for partners that are outgrowing their resources but have plans to expand in the data center industry. These partners are handpicked to participate in a program developed, funded, and executed by Eaton. It benefits partners by continuing to expand their data center infrastructure practice and develop new customer leads/ contacts in order to generate overall revenue growth.

Belinda Whitaker-Gary

 Rewarding You
We offer unique rebates, training, and value-driven rewards. No matter what partner tier you choose, you’ll enjoy incentives that make it easy to win business — and grow it. Completing certification training allows you to sell solutions tailored for the applications and environments of today while providing back end rebates for Eaton products and solutions that you sell.

Donna St-Denis

 Supporting You
You’ll enjoy dedicated sales and marketing support plus a national team of engineers who are available to visit customer sites and partner with you to close the deal. In addition, you can protect your deal and receive a discount by registering your opportunity through our Deal Registration program. Eaton’s PowerAdvantage Partner Program stands apart from other partner programs with its inclusive, simplified Deal Registration Program. Unlike other programs that limit deal registration to top-tier partners, this quick, automated process allows all Eaton PowerAdvantage Partners to register their deals online — ensuring price protection and stackable discounts. Deal Registration means more peace of mind, price and margin protection, and more time to concentrate on selling more products and servicing your clients.

Register now at or contact your Eaton representative at (800) 356-5794 or