The Backup 2.0 Era: Seizing The Opportunity

A Look at Important Changes in the Backup and Recovery Space – and How Channel Partners Can Help Their Customers Navigate This Landscape

By Bob Gagnon, VP of Channel Sales, Unitrends

Virtualization continues to transform IT environments – helping organizations reduce their data center footprint, experience cost savings and extend the life of legacy equipment, among other benefits. However, as an unintended consequence, it can also introduce additional complexity into IT infrastructures.

Adopting virtualization doesn’t necessitate jettisoning previous technologies and processes. As a result, we’re increasingly seeing “hybrid” data center environments, where virtualized servers exist alongside the more predominant physical ones. Accordingly, organizations’ strategies for data backup and protection can – and should – change. Many companies do not have the resources in-house to manage complex infrastructure and are seeking additional expertise to fully leverage virtualization and protect data across hybrid environments – opening up a huge opportunity for the channel.

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