The ASCII Group Fuels Channel Growth For Up-And-Coming Technology Vendors

The ASCII Group, a renowned membership-based community of independent North American Managed Service Providers (MSPs), is pleased to announce a unique collaboration with ConnectWise, the world’s leading software company dedicated to the success of IT solution providers. This initiative aims at helping emerging technology vendors that are involved with the ConnectWise PitchIT accelerator program to further connect and establish robust partner channels by leveraging the ASCII Edge MSP Conferences held regionally across North America.

With a rapidly evolving technology landscape, up-and-coming vendors face numerous challenges when trying to penetrate the competitive MSP market. The ASCII Group recognized such struggles faced by these vendors and provided an exclusive opportunity for them to be showcased at their events and build sustainable channel roots. With a focus on business education through best practices, networking opportunities, and collaboration, ASCII Edge events provide the perfect backdrop for these companies to engage with MSPs.

As a trusted authority in the channel community for nearly 40 years, ASCII offers a wealth of resources and business opportunities for technology vendors seeking to forge partnerships with MSPs. Through its extensive network, which spans across North America, The ASCII Group provides a fertile ground for vendors to showcase their offerings, connect with influential decision makers, and establish meaningful affiliations. Additionally, the vendors learn at the street level what MSPs would like to see and how to improve their products at a very early stage, which is better for the industry and end user clients.

“We are thrilled to help bridge the gap between these early-stage technology solutions and the MSP community. The ASCII Group remains committed in supporting the growth of the MSP community, and working with strong technology partners is a key component to that,” said Jerry Koutavas, President, The ASCII Group.

This joint effort aims to alleviate the barriers faced by technology vendors, ensuring their innovative solutions gain the visibility they deserve in the MSP marketplace. By fostering collaboration and dialogue between vendors and MSPs, this initiative will empower vendors to unlock new growth opportunities and establish fruitful partnerships.

"We totally get it, tech vendors have a tough time breaking into the MSP market," said Sean Lardo, Economy Evangelist and PitchIT Owner at ConnectWise. "By teaming up with The ASCII Group, we can create a unique environment where PitchIT vendors can show off their solutions and boost their success. This collaboration is going to be a game-changer for innovation in the industry."

To learn more about ASCII Edge and to engage with ConnectWise PitchIT partners, register for an event at https://events.ascii.com/.

About The ASCII Group, Inc:
The ASCII Group is the premier community of North American MSPs, MSSPs and Solution Providers. The Group has members located throughout the U.S. and Canada, and membership encompasses everyone from credentialed MSPs serving the SMB community to multi-location solution providers with a national and international reach. Founded in 1984, ASCII provides services to members including leveraged purchasing programs, education and training, marketing assistance, extensive peer interaction and more. ASCII works with a vibrant ecosystem of leading and major technology vendors that complement the ASCII community and support the mission of helping MSPs to grow their businesses. For more information, visit www.ascii.com.