News | October 2, 2008

Tech Data U.S. Announces 2008 Vendor Partner Award Winners

CLEARWATER, Fla.--(BUSINESS WIRE)--Tech Data Corporation (NASDAQ:TECD) today recognized seven of the industry's leading IT hardware and software producers with its fourth annual Vendor Partner Awards. The awards were presented at Tech Data's annual Vendor Partner Summit in Orlando, where more than 400 technology executives, and sales and marketing professionals were in attendance to preview the distributor's 2009 marketing campaigns.

"Tech Data plays an indispensable role in the IT industry by connecting the world's leading hardware and software producers to technology resellers serving end users of all sizes in the public and private sectors," said Tech Data Senior Vice President, U.S. Marketing Joe Quaglia. "One way we create that connection is through a broad array of marketing activities designed to recruit, inform and enable resellers to bring new technologies to the market. The Tech Data Vendor Partner Awards recognize our vendor partners who consistently demonstrate their commitment to the channel by supporting innovative marketing activities that help resellers more profitably grow their businesses."

Tech Data Vendor Partner Awards

Vendor Partner Awards recipients value strong channel partnerships and the contribution Tech Data and its reseller customers make to their continued success. Through collaboration with Tech Data, they ensure the development and success of innovative channel marketing programs and ensure that resellers have access to the support and resources they need to stay ahead of technology trends and capitalize on new revenue opportunities. The 2008 Tech Data Vendor Partner Awards winners include:

Cisco – The Difference Maker

Cisco was honored as The Difference Maker, the most prestigious of Tech Data's Vendor Partner Awards. During the last year, Tech Data and Cisco continued to strengthen their partnership through marketing initiatives, most notably the development of CapacityBuilder and other custom programs and resources to enhance support for Cisco resellers capitalizing on the demand for networking solutions among small and medium businesses (SMBs) nationwide.

Oracle – Best SMB-Focused Vendor Partner

With a partner-first mentality and a strong commitment to growing its presence in the SMB market, Oracle leveraged Tech Data's extensive data mining capabilities to identify new reseller partners and implement a focused marketing initiative to recruit and enable those accounts. A concentrated sales and marketing campaign resulted in the successful, incremental growth of their SMB business.

Canon – SBU Business Partner of Year

During the past year, Canon demonstrated how a vendor partner can best utilize their partnership with Tech Data's Specialized Business Units (SBUs). Canon closely engaged the Document Imaging SBU to implement several process improvements, inventory management enhancements and greater reseller engagement by aligning its field resources with the SBU's dedicated sales team. These initiatives enabled Canon and Tech Data to eliminate unnecessary costs while increasing sales.

InFocus – TDLeanSigma Vendor Partner of the Year

InFocus and Tech Data partnered to execute a successful pilot program to streamline supply chain operations. Tech Data is committed to being a supply-chain innovator in the channel, and the willingness of partners like InFocus to invest time and resources to improve processes that will benefit the entire industry is critical to accomplishing that goal.

NEC – Sales and Marketing Innovator

A first to support new marketing programs at Tech Data, NEC also ensures that its field sales organization and the Tech Data Sales teams work in lock-step to uncover new opportunities and provide resellers the support and services they need to win deals and grow their businesses. As the Sales and Marketing Innovator, NEC sets the standard for aligning sales and marketing activities to generate new revenue.

VMware – Fast Start Vendor Partner

Tech Data and VMware established their distribution partnership earlier this year, solidifying Tech Data's Advanced Infrastructure Solutions Division as the channel's leading source of virtualization solutions. Tech Data and VMware have aggressively recruited hundreds of resellers in recent months, enabling more than half of them through sales and technical trainings to sell VMware virtualization solutions.

Dr. Fred Mitchels, HP – Vendor Partner Account Manager of the Year

Fred Mitchels, Ph.D., HP Partner Business Manager, PSG Distribution, is a strong advocate for Tech Data. He is a visible, engaged and passionate partner, who demonstrates an unrivaled commitment to HP resellers. Mitchels also is a valuable resource for Tech Data, engaging Sales, Marketing and the Client Systems teams to identify new opportunities and quickly respond to customer inquiries.

About Tech Data

Tech Data Corporation (NASDAQ GS: TECD) is one of the world's largest distributors of technology products from leading IT hardware and software producers. Tech Data serves more than 100,000 IT solution providers in over 100 countries. Every day, these value-added resellers depend on Tech Data to cost-effectively support the technology needs of end users, including small and medium businesses (SMB), large enterprises and government agencies. Ranked 105th on the FORTUNE 500(R), Tech Data generated $23.4 billion in net sales for its fiscal year ended January 31, 2008. To learn more, visit

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