Teaching Your Team To Be Consultative - A Roundtable Discussion

As more technology decisions are driven by business needs versus the IT department, VARs and MSPs are finding themselves serving as business IT consultants more than simply IT suppliers. That has meant a transition for many sales teams, who have experience around discussing the best solutions, but little or no experience tailoring IT solutions to fit the individual needs of each business owner/customer. With the growing popularity of cloud, more and more business discussions will be necessary for VARs and MSPs to uncover where and how cloud makes sense for customers, so the pressure is on to turn sales guys into business consultants.

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