Target Risk Management For Security Sales

With sales growth of 75% in 2006, Prevalent Networks is building a successful security practice by offering its business continuity services to complement customers' risk management strategies.

Risk management is a term that conjures up thoughts of cautious insurance agents, expensive lawyers, secure bank vaults, and fireproof safes. Risk management helps us to better prepare for, and/or reduce exposure to, risks stemming from physical or legal causes (e.g. natural disasters, fires, accidents, lawsuits). Computer-generated data is one business asset that is exposed to all of those potential risks, yet is usually not associated with conventional risk management practices. I say it should be. After all, what is more of a risk to your business operations — someone breaking into a physical safe in your building or someone stealing your critical business data? I would argue that your data has more business value than the paper stored in your safe.

How many companies have enough risk protection in place for their data assets? "Not enough of them," says Jonathan Dambrot, managing director of Prevalent Networks. Dambrot, along with associate Managing Directors Norman Menz and Jeff Greenberg, take a different approach to risk management, specializing in enterprise security, information availability, and regulatory compliance. Their approach to building a successful security business is a recipe that aspiring security VARs should learn.