Article | April 17, 2018

3 Surefire Ways Resellers Can Market Their Services Effectively

Source: EVO Payments
An MSP Marketing Primer: Create A Clear Path To Your Door

Resellers need a solid approach that will quickly and simply explain what they can offer and how partnering with them can help a merchant grow

One of the biggest hurdles point-of-sale resellers frequently face is when merchants, especially those small- and medium-sized, do not understand what it is resellers provide. With this in mind, the ability of any reseller to help potential clients understand what point of sale hardware and software is all about - and how it can help them in a number of ways - often comes down to messaging. Consequently, resellers need a solid approach that will quickly and simply explain what they can offer and how partnering with them can help a merchant grow. 

While resellers obviously know the inherent value that they can provide to business owners, the concept of what a reseller does and their benefits may be completely foreign to most. As a result, resellers need to know how best to identify the audiences that will benefit most significantly from investing in the products they are selling and reach out to business owners as effectively as possible on an ongoing basis. 

While this might sound like a daunting task, resellers may not need to think too hard to come up with ways they can pitch their services as being effective for any small- or medium-sized merchant these days. This is the foundation of any good sales plan, but it may be vital for resellers that are trying to both market their services and educate people about what they do.