StrongMail Launches Channel Program Powered By New IBM Partnerships
StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, recently announced a new channel program that leverages new partnerships with IBM, the Enterprise Computing Solutions (ECS) unit of Arrow Electronics, Inc., and a growing number of reseller partners, including Advanced Systems Group, S1 IT Solutions and Siwel Consulting. StrongMail's new North American Channel Program will allow the company to significantly expand its sales and distribution channels by tapping into the extensive sales, marketing and technical resources that are available through IBM and its sales partners.
StrongMail brought its proven email marketing technology to the IBM xSeries platform and has been awarded IBM PartnerWorld Advanced Level Business Partner status. One of the world's largest business partner networks, IBM PartnerWorld provides StrongMail with the necessary resources to plan, organize and execute multi-touch, lead-generation programs.
StrongMail has partnered with Arrow ECS, IBM's largest value-added distributor for the IBM System x servers, to enable the fulfillment of StrongMail's email marketing solutions on IBM's established platform. StrongMail's partnership with Arrow ECS will allow it to take advantage of the largest field sales team in the industry and secure partnership introductions directly with IBM Premier Level value added resellers.
"Arrow ECS is pleased to leverage our scale as a leading value-added distributor to connect IBM reseller partners to StrongMail products and other complementary technology," said Eric Williams, vice president of Arrow ECS' IBM Group. "Our alliance with StrongMail enables Arrow ECS to bring a proven email marketing solution to end-user customers through our reseller partners."
Through its partnership with Arrow ECS, StrongMail has already signed partnerships with three prominent IBM VARs. Specializing in Southern California, Advanced Systems Group (ASG) is an IBM Premier Business Partner VAR and a winner of the prestigious IBM Beacon Award. The recent partnership has already led to an implementation of StrongMail's solution with CouponChief.com. StrongMail's partnership with IBM Premier VAR S1 IT Solutions based in Boise, Idaho, gives it strong coverage in the Northwest with an impressive roster of national accounts. StrongMail has also recently signed with Siwel Consulting, a New York-based VAR with operations in 13 states. Siwel has been providing IT solutions for organizations nationwide since 1992 and has received numerous consecutive awards for its efforts, including the IBM PartnerWorld Business Partner Leader Award, IBM Fast Track Award, the VAR500 Award and Arrow Sales Leadership Awards.
"By leveraging the sales and marketing resources of these prominent IBM partners, StrongMail is perfectly poised to bring its email marketing technology to the masses," said Sam Cece, CEO of StrongMail Systems. "The ROI and benefits that StrongMail's in-house email marketing solutions provide make it an easy choice for any size organization, and our new channel program will help spread the StrongMail story to a much larger audience."
About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.
SOURCE: StrongMail Systems, Inc.