From The Editor | August 20, 2011

Stimulus Money: The Great VAR Opportunity

Sarah's BSM Team Headshots

By Mike Monocello, chief editor

I hope you're not overlooking the huge sales opportunity that the economic Stimulus Package provides. Sure, you might think the government vertical is out of your reach. You might be right. You're probably wrong. Let me try to boil this down for you: The money out there is very real. The money has to be spent. Channel-friendly vendors and distributors know this is a huge opportunity. As your partner, they want to help you win this business. If you want help understanding the opportunity and winning the business, seek help. If you miss out, you can only blame yourself.