Sterling Payment Technologies Launches Lead Generation Website For The POS Industry

ShopPOS.com promotes point-of-sale companies and is a resource for warm leads

Sterling Payment Technologies, a national payment processor and provider of payment solutions to the reseller community, recently launched a lead generation website called ShopPOS.com. Sterling worked with industry leaders and POS partners to develop the first interactive lead generation website designed for POS resellers and developers.

The goal of ShopPOS is to bring POS resellers and developers more business by connecting them with merchants looking for the right point-of-sale system.

“ShopPOS is committed to helping merchants find the best POS system and providing qualified leads to our growing network of POS resellers,” said Gary Staub, Sterling’s chief sales and marketing officer.  “ShopPOS joins the list of innovative solutions Sterling has developed to help our POS partners grow their businesses.”

Creating a free company profile on ShopPOS gives POS businesses a strong online presence.  ShopPOS has invested heavily in a robust content strategy and Google advertising to drive merchants to the website. As a result, merchants looking for a POS system with the features they need will easily find POS resellers in their geographic area who have completed a company profile on ShopPOS. Once on the website, merchants will find educational articles and materials to help in their buying decision.

A resource for warm leads
By completing a company profile, POS resellers will be eligible to receive leads from merchants looking for expert POS help.  ShopPOS staff will qualify each lead with information such as type of POS system, budget, timeframe for purchase, as well as confirm their interest in other business technologies.

“Sterling developed ShopPOS to give resellers what they have been asking for: more leads, more business,” said Ken Willis, vice president of sales of MicroSale, a restaurant point-of-sale system provider.  “We’re encouraging our resellers to claim or create a company profile on ShopPOS.”

Resellers and developers can claim or create their company profile at www.shopPOS.com.

About Sterling Payment Technologies
Sterling offers a complete range of payment services, including processing for credit, debit, PIN debit, fleet, gift and EBT.  Sterling’s 14-year focus on payment integration has made it a market leader in combining point of sale technology and value-added business benefits, high-speed wireless connectivity and online management tools. For more information, visit www.sterlingpayment.com.