Star-Salesforce Solution Helps Capture Data And Respond At Each Touchpoint On The Customer's Journey

Operating under the brand names Blackbird Vineyards, Recuerdo Wines, Resolute Wines, and ÆRENA Galleries & Gardens, Bespoke Collection offers a curated selection of boutique wines, one-of-a-kind objet d’art, and unique lifestyle experiences.

THE SITUATION

Bespoke Collection strives to capture the essence of personal connection in their own customer interactions and knew that Salesforce was the best platform to keep their focus on the customer. Bespoke already utilizes Salesforce’s Sales Cloud and Marketing Cloud to ensure they capture and respond appropriately to each touchpoint of a customer’s journey. Bespoke was in search of a platform that would allow them to continue to track each customer’s journey while also capturing critical customer data at the point of sale.