News | May 24, 2021

Star Micronics Introduces Loyalty Program To Existing Empower Partner Program

Benefits include marketing promotion, tradeshow sponsorship, priority access to new products, and more

Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is excited to announce the introduction of a new Loyalty Program, designed to improve its existing Empower Partner Program.

The Loyalty Program is an extension of the Empower Program that allows Services and Technology partners to engage in marketing and business development opportunities with Star. The Loyalty Program will help partners increase brand exposure, market to a wider channel, and increase sales through marketing support. The Loyalty Program has four levels – Bronze, Silver, Gold, and Platinum – and benefits include access to Star’s network of Software Developers and Value Added Resellers, joint marketing activities, lead referrals, tradeshow sponsorship, MDF incentives, priority access to new products, and more.

Existing Services and Technology Empower Program members may log in to the Partner Portal to register for the Loyalty Program. Partners who are interested in the Loyalty Program but are not yet a member of the Empower Program must first sign up for the Empower Program by visiting the Partner Portal.

“The Star team is thrilled to be launching the Loyalty Program to ignite our customers’ success,” said Brianna Moriarty, Partner Development Manager at Star Micronics. “By providing additional marketing support we hope to help our partners increase their sales and grow their channel relationships, which in turn will help them create even more revenue and unlock further benefits. If our partners win, we also win.”

About Star Micronics
Star Micronics, a world leading POS provider, has designated a portfolio of printing, secure cash management, and customer engagement solutions for any retail or hospitality establishment with a POS or mPOS environment. Star Micronics’ SDKs allow software integrators to utilize Star printers in tandem with Android, iOS, and Windowsdevices to print seamlessly with their application. Always leading, and always innovating, Star Micronics has developed printing solutions including CloudPRNT, AirPrint-certified printing, Lightning connectivity, and the future-proof mCollection which includes printers, scales, stands, peripherals, and more. For more information, visit

Source: Star Micronics