Star Micronics And POS Direct Combine To Provide Mac-Based Solutions For POS Systems
Star Micronics America's thermal printers are being used by POS Direct as part of the business solutions reseller's Microsoft Retail Management system, a Mac-based POS solution that is providing retailers with improved return on investment. POS Direct selected the TSP600, TSP700 and TSP800 because they are the only Mac-compatible POS thermal printers, and offers simple and unique "drop-in and print" paper loading.
POS Direct customizes its Microsoft Retail Management systems for its customers, which range from martial arts studios to apple orchards. The TSP family is integrated with a driver and appropriate application software to create a POS solution that is more reliable than most PC-based POS systems. The TSP's swappable interface and Mac OSX driver compatibility made it the best choice for POS Direct's systems.
"The TSP600 printer is ideal for businesses using Mac POS technology because it is the only printer that can affordably combine printing functions, such as receipts, reports, logos and even bar codes, on a POS solution utilizing a Mac operating system," said Mike Hanson, vice president of sales and marketing for Star Micronics America. "POS Direct is somewhat unique in its development of Mac-based solutions in a traditionally PC-dominated market and we are happy to be able to be a part of a viable solution."
Employing the TSP600 within an application is quick and easy. All the user has to do is select either the Star or ESC/POS command mode. This uncomplicated solution enables Mac-based POS retail businesses to operate retail transactions efficiently.
"The TSP600 is the perfect blend of functionality and affordability," said Tracey Hansen, sales manager for POS Direct. "By combining its ease of use with its low cost, it truly is the first thermal printer of its kind to offer so many applications to the customer."
The TSP600 is a high-speed thermal printer with two-color printing support, drop-in and print paper loading, LogoStore for internal graphics and coupon storing capability, recessed cable connectors, and either a tear bar or automatic cutter. In addition to the Mac OSX driver, the TSP600 has drivers for Windows 9x, 200, XP, Linux, OPOS, and JPOS. Star has been able to design all these features into a compact printer with a footprint of only 142Wx199Dx131H (mm), so the TSP600 occupies little counter space.
Adding Star Micronics printers into POS solutions affords businesses the advantage of using the latest automated technologies. Fully unmanned POS terminals can perform customer transactions, while tracking a customer order, processing credit card transactions, and even managing a store's inventory. Most important, they are time efficient, with a user-friendly interface for customer convenience.
About Star Micronics
Star Micronics America, Inc., is a subsidiary of Star Micronics Company Ltd., a world-leading producer of small printers, audio components, high-precision machine tools, and precision parts. For more information, contact Star Micronics America, Inc., at 800-STAR-OEM x109; fax: (732) 623-5590. Details of the company are available at www.starmicronics.com.
For more information on POS Direct, please visit www.posdirect.com.