Article | February 27, 2020

Six Proven Strategies To Help Value-Added Resellers Increase Sales

Source: EVO Payments
Channel Marketing Strategies for ISVs

Finding new customers to buy your products or sell your services to is an important part of the sales process, but a daunting one at times. According to an article in the Harvard Business Review, “Acquiring new customers can cost five times more than satisfying and retaining current customers.” The good news for point-of-sale resellers is that today’s market is a fertile one.

More merchants than ever want to adopt the latest and greatest POS devices that enable them to handle a wider variety of transactions than ever before, and harness the informational power modern POS provides. However, because the ground is so fertile, overall, there is also plenty of competition out there from other POS resellers. It is important to have a strong base of sales strategies to set yourself apart from the rest.

While the bottom line is selling POS platforms and terminals themselves, it is important to recognize that the services resellers provide go beyond the physical hardware. Identifying who your ideal customer is, what problems they have to be solved, and the benefits of POS hardware for their business, all while pitching a clear sales message, are some of the techniques discussed below:

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