News | August 8, 2005

Siemens Logistics & Assembly Re-Signs With Zebra Communications For PR

Siemens Logistics & Assembly Systems, Inc. (Siemens L&A) based in Grand Rapids, Michigan has re-signed with Zebra Communications (Zebra) of Santa Susana, California for print public relations. Zebra will continue to develop feature stories and handle North American PR placement for the logistics and material handling systems giant.

Zebra specializes in feature story development and PR media handling for industrial and high-technology companies, with experience in lasers, radar, avionics, RFID, robotics, material handling systems, industrial instrumentation, inventory and POS systems, warehousing and distribution, assembly systems, packaging, electronics, software applications, engineering services, pipeline and waste systems, chemicals, environmental, food processing and industrial safety.

"Siemens L&A re-signed because of our Competitive Strategy strength, which allows us to build a stronger positioning and a better competitive edge for our clients, resulting in stories that get higher volume placements and more response," says Jim McMahon, President of Zebra Communications. "In the first six months of 2005 alone, we placed 21 feature stories for Siemens L&A in target industry publications."

Zebra has just released a new hands-on, how-to print PR manual for industrial companies, based on their competitive strategy techniques, titled Industrial Print PR & Competitive Strategy – How to Get High-Volume PR in Publications that Out-Positions Your Competition and Drives in the Leads. "It is packed with our inside tips, tactics and strategies on exactly how we get so much exposure for our clients," says McMahon. Available direct from Zebra for $159.95 (U.S. funds).

Note: For those companies attending Pack Expo 2005 in Las Vegas, Zebra will be providing complimentary one-on-one consultations on how to turn your industrial print PR into a positioning and lead generation powerhouse. If you would like your print PR program to get evaluated by America's most published industrial PR firm, please contact us now to schedule an appointment. Only a limited number of companies can be accommodated, so call or email us now to schedule your confidential briefing.

For more information on Zebra services, and to order the hands-on manual "Industrial Print PR & Competitive Strategy," please contact Jim McMahon, President, Zebra Communications; 805-955-0009; Fax 805-955-0003; 1409 Kuehner Drive, #268, Santa Susana, CA 93063; email jim.mcmahon@zebracom.net; website www.zebracom.net.