Integration Story: Accelerate Networking Sales

Network performance, infrastructure, and security are boring. Networking technologies are too hard to understand. There's little chance of making any money selling them. They're not worth the effort. Those misperceptions are keeping many VARs and integrators from selling technologies such as switches, routers, firewalls, and application acceleration appliances. On the other hand, a positive perception of that same market is helping igxglobal, Inc. experience explosive levels of sales growth. By focusing on selling networking and security technologies, igxglobal has experienced 800% revenue growth over the last five years. In order to understand how igxglobal is achieving this growth, it is important to clearly identify the technology and industry trends that led to this growth and identify those things that igxglobal is doing to differentiate itself from the competition. Used with permission from Business Solutions magazine