Q&A: Add Value To Your Storage Sales

Most estimates of data storage growth average around 70% per year. That growth leads to increased demand for raw storage capacity. With the cost of spinning disk dropping, it's tough for pure storage hardware resellers to survive on the hardware margins alone. Magnetic spinning disk isn't going away anytime soon, so it's important that VARs find new ways to avoid selling disk based purely on price. There are ways to bundle products and services with storage hardware to alleviate the commoditization of storage products. To get a better understanding of the trends driving the storage market and how to grow sales based on those trends, we engaged five vendor experts to answer our storage questions. Used with permission from Business Solutions magazine