Guest Column | November 26, 2013

Selling Smart Devices in the POS Space: 5 Things to Know

By Stacey Finley Tappin, Senior Vice President, North American Sales and Marketing Communications, Apriva

One of the greatest inventions of modern day technology is the smart device. Sleek, powerful and efficient, smartphones and tablets have become the tool of choice for consumers who enjoy the ease in which they can find information, communicate via the web, and make purchases of goods and services.

While they’ve become ubiquitous in the consumer space, these devices are now being used increasingly in the business world. It’s no surprise mobility is a real game changer. Through these products, employees have the ability to become much more productive and functional out in the field. The “anytime, anywhere” aspect of mobile communications certainly gives businesses the unique ability to better serve customers and deliver services when their employees are not tethered to a specific location or work station.

In addition, the architecture of the device is perfect for business needs. Though the apps can be quite different from those many of us know and rely on in our personal lives, the smart device can host a variety of business- and company-specific applications that can have a tangible effect on productivity and operations. From an IT perspective, these apps are easy to update, easy to customize, and easy to manage remotely.

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