As a services provider, you face a number of evolving challenges heading into 2015. Customer demands and expectations, such as constant uptime and flawless connections, haven’t gone down in the slightest, even as cyberattacks and overall security concerns reach a fever pitch. Your customers can’t afford even a second of a downtime in the digital economy, and the slightest latency extension or shortest outage can devastate their business for some time. Provider-driven security has become an expectation. As such, you need to integrate distributed denial-of-service (DDoS) protection and network monitoring tools into your solution portfolio immediately. These are no longer luxuries for you or your customers.
The evolving role of security as a function of service providers is an opportunity for you to differentiate yourself from the competition. Delivering a higher level of security, insight and transparency to aid customers makes it clear your company is committed to the long-term health and success of customers. The key for service providers now becomes identifying the right security partners to offer the breadth and brand of security most likely to appeal to your customers while fitting into your mold for the ideal partner.
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