There are two things that can literally make or break a business venture. Customer service is one. Content is the other. According to the Content Marketing Institute, 88 percent of B2B companies invest in content marketing, but only 32 percent have a documented game plan. What may be even more alarming about this report is that only 30 percent believe their content marketing strategy is effective. That’s some admission, huh? It’s sort of like disaster recovery, in that organizations realize the importance, yet many still don’t invest the attention and effort it deserves.
In our last post we put marketing copy under a microscope. This time around we’ll adopt a slightly broader focus with some examples that reveal what both good and bad content looks like.
