News | April 26, 2018

SATO America Appoints Stephen Sundstrom As Vice President Of Sales


SATO America is pleased to announce the appointment of Stephen (Steve) Sundstrom as the new Vice President of Sales. Steve assumes leadership of the SATO America sales team, developing new business opportunities and creating customized IoT solutions fitting to customer needs. Steve will report directly to Tim Cook, President of SATO America and stationed at the SATO America headquarters in Charlotte, NC.

Steve is a well-known professional of the technology industry with over 20 years of experience. The past 7 years Steve held distinguished positions within Honeywell, including General Manager for printing solutions followed by General Manager of its Breakthrough Business unit.

“Steve demonstrates a positive management style that promotes long-term relationships with both customers and industry luminaries,” stated Tim Cook, President of SATO America. “His experience, industry relationships and advanced business acumen are significant assets added to our organization.”

About SATO
SATO bridges the last inch of the last mile for customers integrating Auto-ID technologies that tag and track items, ensuring inventory visibility for improved user experience and business results. Engineering solutions that unleash the power of IoT, SATO provides value to customers in the form of accuracy, sustainability, labor and resource savings, reassurance and emotional connections. For the fiscal year ended March 31, 2017, it reported revenues of JPY 106,302 million (US $980M*). For more information, visit

*Conversion is based on an average exchange rate of 1 US Dollar = 108.34 Japanese Yen