News Feature | July 17, 2015

RetailNOW 2015 To Feature KLA Group's Kendra Lee In Sales Training Sessions

Christine Kern

By Christine Kern, contributing writer

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RetailNOW 2015, the Retail Solution Providers Association (RSPA) trade show event for the retail technology and point of sale industry, has announced Kendra Lee, founder and president of KLA Group will be leading sales training sessions on Wednesday, August 5.

Lee is the author of award-winning books The Sales Magnet and Selling Against the Goal. She has been named one of the Top 25 Influential Leaders in Sales by OpenView Partners, Top 10 Women in Sales Experts to Follow on Twitter by Sales Gravy and Faculty Chair in Prospecting and Lead Generation for the Sales Training Institute.

With Lee at the helm, KLA has helped companies achieve impressive results, for example, increasing referrals by more than 328 percent in less than two months, driving new client acquisition by 31 percent year over year, and generating an additional five prospect appointments per week per rep. Lee’s company also helps clients engage non-sales people in discovering new opportunities and increase annual overall revenue.

Lee says a key to success is recognizing that sales is not a soap-box platform that helps you meet a quota. It is, instead, a two-way conversation about your client’s needs and the solutions you can provide to address them. She emphasizes that sales is not an art, but rather a science that can be learned, and the right tools and methods can help you be successful.

You can read more about Lee and her strategies at

RetailNOW 2015 will be held August 2-5, 2015, at the Gaylord Palms Resort and Convention Center in Orlando, FL. For more information on the RSPA, go to