Toshiba and SAS to help retailers apply predictive analytics to improve the retail experience
Toshiba Global Commerce Solutions announces the launch of a combined effort with business analytics leader SAS aimed at helping retailers better connect with their customers, through advanced predictive analytics delivered at various touch points in a true omni-channel solution.
“Toshiba is committed to delivering a seamless and interactive shopping experience for shoppers everywhere,” said Patricia Pepper, Vice President of Worldwide Services, Toshiba Global Commerce Solutions. “Through our collaboration with SAS, well-known as an industry leader for powerful analytic solutions, Toshiba is further empowering its retail customers to more effectively curate both a personalized and real-time shopping journey for each customer that transcends a multitude of channels.”
This alliance between Toshiba and SAS will allow retailers to leverage insights where consumers interact with technology– gaining greater insights and transparency into shoppers’ behavior, and impacting the success of loyalty and promotions campaigns. This solution will also allow retailers to tap into consumer groups and social networks in order to connect with new customers at critical decision points before, during and after each transaction.
“Customers will now have more ways than ever before to reap the benefits of SAS’ market-leading advanced analytics. With SAS Analytics embedded within the Toshiba loyalty management systems they are already purchasing, customers will have an easily accessible, comprehensive solution giving them the long-term option to apply analytics that may have been previously out of their reach,” said Russ Cobb, SAS Vice President of Global Alliances and Channels.
As consumers rapidly adopt new technologies, retailers are gaining new ways to connect with customers, and also new opportunities to capture data. In fact, research findings indicate that consumers are 55% more likely to share personal and shopping behavioral data in exchange for a more customized experience or reward. While many retailers recognize the value of this data, they still struggle to capture and make use of it, despite the growing consumer buy-in. By combining the strengths of these two companies, retailers can now gain a significant advantage – helping to uncover actionable insights, recognize and react to trends through real-time data visualization, and identify next best actions to optimize conversion rates.
"To be successful today, it's important that retailers keep in tune with their shopper's unique preferences and behaviors,” said Fernando Yamada, president of Y. Yamada from Brazil. "The combination of Toshiba and SAS coming together to bring visualization and predictive analytics to the retail industry is sure to better empower retailers around the world to optimize interactions with their customers across all channels and in a meaningful way."
It’s no longer enough for retailers to just know who their customers are – retailers need an edge in the way they connect with and influence consumers to drive increased value. To be successful, retailers must capitalize on each opportunity, and learn from every single interaction. This alliance follows on Toshiba’s commitment to be the leading innovation and technology partner in the promotions and loyalty space.
About Toshiba Global Commerce Solutions
Toshiba Global Commerce Solutions is retail’s first choice for integrated in-store solutions and is a global market share leader in retail store technology. With a global team of dedicated business partners, we deliver innovative commerce solutions that transform checkout, provide seamless consumer interactions and optimize retail operations that are changing the retail landscape. For more information, visit toshibacommerce.com.
SOURCE: Toshiba Global Commerce Solutions