Report Analyzes Technology's Impact On Patient Engagement

By Megan Williams, contributing writer

A Markets and Markets report offers a qualitative assessment of the technology markets around patient engagement. While the concept of patient engagement isn’t new, the discussion of exactly what technology enables and drives it is just emerging.

Predictions

The report confirms what many in the industry have already suspected — the patient engagement technology market is expected to grow rapidly as value-based reimbursement takes over for traditional volume-based fee models. Patient engagement technology enables providers to reduce costs while at the same time improve quality of care, making much of the technology easy to discuss in terms of ROI.

The market around patient engagement technology is also being primed by legislative reforms (including ACA/Obamacare incentives as well as the Meaningful Use program) that give providers additional reasons to prioritize patient engagement purchases. Combine this with an aging population and most providers will understand that it’s in their direct benefit to at least consider dedicating a greater portion of their IT budgets to patient engagement.

Still though, as the report emphasizes, front-end investment can be high, the end-user market is fragmented, and patient data is not yet secure. This leaves the market growing but with some restraints.

The Report

Vendors will find the report particularly useful if they are interested in examining the buying behavior of hospitals (broken down by hospital size) as well as finding lucrative end-user segments in patient engagement technology, according to PR Newswire. The report provides a breakdown of the market as follows:

• Force Field Analysis
  • Driving Forces
  • Restraining Forces
• End-User Market Potential Analysis (Qualitative Assessment)
• Hospitals Buying Behavior Assessment: U.S. Market
  • Purchase intention, by Hospital Size
  • Purchase intention, by Role
• Pricing Analysis
  • Licensing fees
  • Implementation fees
  • Annual license maintenance fees
  • Up-gradation and integration fees
  • Consulting fees
• Replacement Trends (Qualitative Assessment)
• Role of Mobile in Patient Engagement
  • Importance of mobile in patient engagement market
  • Implementation status of mobile health technology
• Selection Criteria for Patient Engagement Technology (Provider Perspective)
  • Cost of patient engagement technologies
  • Integration capabilities
  • Vendor reputation
  • Accessibility and ease of use
  • Aligned functionality
  • Security