4 Reasons Small Labels Deliver Big Business Benefits For Manufacturers

By Keith LeFebvre, Vice President, Specialty Printing Group Product and Solution Management, Zebra Technologies

When was the last time you’ve considered the business impact of a simple label? The need and importance of labels has morphed well beyond just packaging and shipping. In fact, there are more than 25,000 combinations of labels, tags, and ribbons available to support many different manufacturing labelling applications. Why so many? Consider the number and cost of parts found in electronic and medical devices today. There are 15 component and packaging labels needed to manufacture and ship a typical smartphone alone.

Manufacturers need to identify and track an increasing number of components — many whose size continues to shrink — to ensure they meet the quality and standards requirements customers demand. To do that, many are turning to on-demand micro label printing and reaping four key business benefits.

Benefit #1 — Unparalleled Flexibility At The Lowest Cost

Printing micro labels on demand allows your IT client to customize batches of labels to meet the unique requirements of each customer, such as high-resolution branding and serialization. High-quality printed micro labels are also high-contrast, supporting faster, easier and more accurate scanning. Printer hardware also requires a much smaller capital investment than equipment that directly marks parts, lowering your overall production costs. They can easily move with a production line and be co-located anywhere required.

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