Article | January 29, 2018

5 Reasons Merchants Stay Loyal To Resellers

Source: Sterling Payment Technologies
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One of the biggest things that generally leads to more repeat business is the ability of a merchant to provide value and be reliable

Customer loyalty is crucial to just about any business, but for merchants that may be particularly true, given how many options people have to buy the things they want these days. With this in mind, it’s vital for retailers to consider the ways in which they can engender more customer loyalty by identifying what they’re doing well already. A little knowledge and effort to improve their customer service without dramatically changing their operations, can go a long way. 

One of the biggest things that generally leads to more repeat business is the ability of a merchant to provide value and be reliable, according to Loyalty 360. The 10 highest-ranked retailers in customer loyalty nationwide were those that have been around for a long time, were not closing stores or reducing the size of their workforce, and generally gave shoppers low prices for dependable goods. The opposite was true for most of the 10 companies ranking lowest in customer loyalty. The same logic applies to resellers – providing value and reliability to merchants keeps them happy and loyal. 

Here are 5 reasons why merchants will stay with you: 

Sterling Payment Technologies