Q&A: POS ISV And VAR Growth Opportunities

There is a growing trend among vendors to recruit ISVs to develop applications tailored to the vendor's POS products. Highly specialized software products are generally not available from hardware or software vendors. Although ISVs have been around for some time, this remains a largely untapped sales channel for vendors and a big opportunity for channel companies such as POS developers and POS software integrators. POS VARs also can benefit from this trend, as it leads to new specialized POS software products — potentially opening new market opportunities. Used with permission from Business Solutions magazine