Q&A: Increasing Retail POS Software Sales

What are some opportunities for VARs selling retail POS software? Joanne Jacobs, general manager, Retail Solutions Division, Intuit: There are two things that come to mind. The first is the continued growth of ‘do-it-yourself' or ‘do-it-with-assistance' solutions. This is driven primarily by small retailers who want the business advantage of a POS system to compete with larger players and are willing to do all or part of the initial setup themselves. Although it may seem counterintuitive, this actually represents a significant opportunity for VARs, as it effectively lowers the barrier for POS software adoption, allowing more customers into the market. Many of these customers will want assistance, both up front with installation and setup and later on with integration, to get a more robust solution as they grow their businesses.