Q&A: How To Strengthen NAS Sales

If you're like most storage VARs, you're selling NAS products and making some money doing it. As with most hardware products, the margins will most likely decrease over time, and you'll need to supplement your NAS hardware sales with some type of additional income. What should you do to fortify your NAS appliance sales? We asked four industry experts for some advice.

What are the current industry trends in NAS that can help VARs increase sales?

Drew Meyer, product marketing manager, StoreVault, a NetApp Division: One key trend in NAS sales is the adoption of NAS protocols for server virtualization. Intelligent storage system features like thin provisioning can now be combined with virtualization technologies to reduce capacity requirements and reduce disk costs. In addition, more energy efficient systems can reduce power and cooling bills while storing more data in less capacity more reliably.