Case Study: Puritan Bakery Expedites Each Customer Delivery With Mobile Solution

Due to the short shelf life of bakery products, Puritan bakes and delivers its breads each day based on customer demand. All customers must have their orders in by noon the day preceding delivery.

Although Puritan delivery drivers used mobile devices previously, they were not integrated with the main office. That meant that order changes given to drivers in the field were not received until drivers returned from delivery routes.

"Before, change would take forever because you were dealing with two different timelines, two different companies, two different programmers and you could never get them integrated," said Matt Grimes, president of Puritan Bakery.

Additionally, the accounting staff also had to wait for drivers to return to know what was loaded and delivered, preventing them from starting on account reconciliations.

Finally, lack of real-time visibility into orders hindered management from making timely business decisions.

"I wanted to know how much bread they had on the trucks leftover when they came in and I wanted to know how much bread they sold and to whom they sold it to, so that way we'd have total control," said John Markulis, partner, Puritan Bakery.