Profitable Partnering For ISVs — 4 Expert Perspectives

If you were not able to attend the ISV IQ Live! conference on February 24 in Santa Ana, CA, you missed out on a day of outstanding education on partnering, raising capital, and marketing. Business Solutions invited a panel of channel thought leaders who spoke at the event to participate in this webinar so more of our ISV subscribers can learn about partnering best practices.

In "Profitable Partnering — 4 Expert Perspectives," the panel discusses common mistakes ISVs make when launching a VAR program, how ISVs can benefit from working with other ISVs, and how vendor partners can provide additional revenue opportunities and a more robust solution for software developers.

Panelists include:

• Luis Artiz, Group Product Manager, System Devices Group at Epson America
• Mark Fraker, Vice President of Marketing at BlueStar
• Marc Solomon, Vice President of Strategic Partnerships at Worldpay
• Walker Thompson, Director of Alliance Management at Vantiv