Printronix Solution For Mission-Critical Printing In The Automotive Industry

Supply chain optimization in today’s automotive sector is a key requisite due to increasing consolidation and intense competition from new rivals. Printed forms and labels form an integral part of this optimization process, ensuring accurate information flow to support automated systems in place. Printing applications in the automotive supply chain are challenged with extreme environmental conditions including contaminated air, dust, vibration, pressure, and high temperatures. Only the highest quality printers will be able to successfully compete for a share in the automotive supply chain market.

Printronix has emerged as a strong participant in the printers market with its extensive portfolio of line matrix and thermal transfer printing solutions. The company benefits from high brand awareness within the automotive industry, primarily because of its focus on uptime and print quality. The customer-centric focus in developing both, line matrix and thermal transfer printers is reflected in the solution’s low cost of ownership. The product line strategy of the company is also highly futuristic and in keeping with changing consumer demands. With the automotive industry increasingly adopting radio frequency identification (RFID) technology, Printronix has responded with RFID upgradeability options in its existing product portfolio.