A VAR’s survival and success depend solely on the number of users that they attract and acquire. The challenge for the VAR, as with many other businesses today, is the most effective approach to user acquisition. To date, methods of approach have typically consisted of ads and other copy in industry trade magazines, direct marketing and Website utilization. Insert industry and vertical-specific trade show participation into the mix, and you have a traditional VAR strategy for sharing solutions with potential users.
Yet today’s approach has become anything but conventional. The explosion of social media has opened immeasurable new user acquisition opportunities for VARs that could only be dreamed of in the past.