In this digital age, it is important for merchants and resellers to not only market their services with a brick and mortar operation, but online as well and across a multitude of platforms. This is called omni-channel. According to a survey by Aspect Software, businesses that adopt omni-channel strategies achieve 91% greater year-over-year customer retention rates compared to businesses that don’t. With this in mind, it’s vital to gain an understanding of what omni-channel can do for your merchants and how best to implement it for long-term success.
As payment preferences evolve among consumers, omni-channel is likely to become a vital part of meeting customers’ expectations. Now that EMV and mobile payments are starting to gain widespread traction across the country, and people continue to move away from carrying cash in their everyday lives, merchants that aren’t ready to accept these emerging payment types could fall behind their local competitors. Where omni-channel can help is that it allows your merchants to accept many different kinds of payments – from swiped credit cards to mobile purchases, and even online transactions – through a single processor. Connecting with customers across multiple platforms is what omni-channel is all about.