Patch Management As A Path To Recurring Revenue Growth For MSPs
By David Weeks, Channel Strategy Manager, N-able by SolarWinds
It’s common knowledge among managed services providers (MSPs) that the centralized, streamlined management of patching reduces support ticket volume and improves support response times. But many MSPs aren’t aware that patching can also serve as the linchpin that fuels managed services growth with break-fix customers.
Consider this: approximately 75 percent of the SMB market takes a very reactive approach to IT. They don’t want to pay an MSP to actively manage and monitor each and every server, laptop, and workstation throughout their organization. Instead, they follow the break–fix model, calling on MSPs only when a system goes down. While these reactive customers are typically reluctant to purchase the complete package of managed services (including antivirus, backup, automation, reporting, remote control and more), it may be possible to sell them on a single recurring service, with patching being a particularly low-cost, low-barrier-to-entry service. From there, the door will open up to upsell them on additional managed services over time.
Please log in or register below to read the full article.
Get unlimited access to:
Enter your credentials below to log in. Not yet a member of VAR Insights? Subscribe today.