Panasonic Announces New Authorized Reseller Program

Enhanced Program and Increased Channel Support Will Help Reseller Partners Boost Sales

Secaucus, NJ – Panasonic, a leader in delivering technology solutions for government, enterprise and SMB markets, today announced its new Panasonic Authorized Reseller Program. It is the first cross-product category, comprehensive program at Panasonic System Communications Company of North America and was formed with the objective of providing a competitive advantage to loyal and high-performing resellers of the company’s vast portfolio of B2B product solutions. The new program creates alignment between the Panasonic sales force and its channel community, provides a consistent program experience for all authorized resellers, and offers valuable incentives relevant to each type of partner, product and addressable market. The program also helps promote top performing resellers to the end-user market.

“Built to support our sales strategy, our new Authorized Reseller Program will offer participating resellers potential access to all Panasonic B2B technologies, under a consistent set of terms and conditions,” said Bill Brennan, senior director, channel sales - resellers, Panasonic System Communications Company. “The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources. These core program elements will give our partners what they need to grow their business and equip their customers with a technology solution for nearly any application.”

In April, Panasonic underwent an organizational change in North America which created a new B2B solutions company, Panasonic System Communications Company of North America. The new company’s portfolio contains a diverse set of solutions, including unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, high definition visual conferencing, visual communications (professional projectors, displays, digital signage) and HD and 3D video production, intended for a wide array of end users and applications.

Additionally, Panasonic grew its channel sales, marketing and support organization by approximately 20 percent to better serve the channel community. This increased personnel support, combined with the new program, demonstrates Panasonic’s continued commitment to its channel partners.

As the program is rolled out in the coming months, resellers will enjoy new program benefits including a new Panasonic System Communications Company of North America Partner Portal, containing all technology, solutions, and program information across the entire product portfolio.  Additionally, resellers will receive medal levels, which will qualify them for unique marketing opportunities. A reseller’s medal level will equate to positioning, requirements and incentives. Resellers will also benefit from consolidated operations and greater cross-product support to help them sell technologies and solutions – all derived from the formation of one Panasonic B2B company.

Panasonic officially unveiled the new Authorized Reseller Program to the company’s premier reseller and distributor partners at the Panasonic Solutions Partner Summit 2012 taking place this week at the Sheraton Wild Horse Pass Resort & Spa in Phoenix, AZ.

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Panasonic Solutions for Business

Built on a celebrated engineering foundation, Panasonic architects business technology solutions that help build a better world. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to help them acquire, manage and interpret the information that drives innovation. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, high definition visual conferencing, visual communications (professional projectors, displays, digital signage) and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, which is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at www.panasonic.com/business-solutions.

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic is committed to becoming the electronics industry's leader in green innovation by its one-hundredth anniversary in 2018. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx. As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013.  Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/eco/ecoideas. Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is also available at www.panasonic.com/pressroom.