Opportunities To Make EMV-Related IT Sales Outside The Retail Vertical

By TJ Trojan, Senior Vice President, Product Management, SYNNEX Corporation

The much-anticipated EMV liability shift is due to take place in the U.S. this October and solution providers throughout the IT channel are being tasked with supplying a comprehensive solution comprised of the right hardware, software, and integration services to meet the needs of their customers during a pivotal transition in the market. With failure to deploy EMV-compliant hardware resulting in fraud liability being placed on the merchant after October 1, the question is not if resellers should be implementing a roadmap to support their customers during the shift, but on how they should deploy and execute. Point of sale (POS) -focused resellers are already well on their way to executing a plan for the retail and related markets.    

Though the retail merchant, from mom-and-pop to the superstore, is the most obvious and critical vertical target, there are also opportunities for traditional IT solution providers that focus on education, healthcare, and practically any organization that provide field services. And the potential opportunity is staggering. According to a report by Javelin Strategy & Research, the potential cost in achieving EMV compliance in the U.S. is approximately $8.65 billion — making it critical for all resellers to identify opportunities and implement a plan today.  

Please log in or register below to read the full article.