OKI Data Americas Launches C711WT, Introduction Of White Toner Bolsters Extensive Portfolio Of Desktop A4 Digital Color Printers

Mount Laurel, NJ — OKI Data Americas announces the latest printing innovation to its broad portfolio of desktop A4 digital color printers with the addition of the C711WT, featuring white toner. The C711WT replaces the black toner cartridge and image drum with a white toner cartridge and image drum, resulting in a CMYW four-color configuration for printing on transfer media.

Available in November 2012, the C711WT delivers breathtaking HD color output and provides users with the ability to produce high-quality white output in a cost-efficient manner. The C711WT prints on various types of transfer media, making it an ideal device for producing output for transfer to garments and hard goods. This product significantly expands OKI’s offering and is targeted to companies that are looking to grow their in-house printing capabilities.

"The C711WT provides a cost-effective solution to meet the needs of a niche market within the industry,” said Hiroyuki Fukushima, Director of Non-Impact Printer Product Marketing for OKI Data Americas. “The high-quality color output coupled with the addition of dedicated white toner allows users to optimize performance and print innovative color designs with very little limitations.”

The C711WT will debut at the 2012 SGIA Expo in Las Vegas, NV from October 18-20, 2012 in TheMagicTouch booth (4219). TheMagicTouch, a solution provider, is packaging the C711WT with a suite of MagicTouch transfer media and a heat press to create a turnkey solution for transfer printing.

Using TheMagicTouch’s SpaceControl print utility and the new, award winning WoW7.5 transfer media for all color fabrics, transfer production is now a simple two-step process.

"We intend to provide a level of customization that will greatly enhance the C711WT for end-users," said Chris Pisani CEO of TheMagicTouch USA. “By pairing the C711WT from OKI Data with our SpaceControl print utility software, users can print white toner-only with a simple the click of a button which will allow total control over the amount of white toner being used."

Fukushima adds, "The C711WT’s ease of use and excellent color quality, combined with capability to produce white output, provides a cost-effective way to produce high-quality materials in-house.”

All OKI Data products are built on parent company OKI Data Corporation’s history of leadership and innovation. Most of OKI Data’s color printing solutions feature Single Pass Color^™ as well as proprietary digital LED and HD Color technologies. These technologies allow OKI Data Americas to manufacture products that require fewer moving parts for increased reliability and outstanding color output quality.

OKI provides live[i], toll-free technical support 24 hours a day, seven days a week, 365 days a year, with agents based in North America. In addition, OKI Data live chat feature is available to customers within the US and Canada seeking online support on weekdays during normal business hours within the Eastern time zone.

About OKI Data Americas

OKI Data Americas, headquartered in Mount Laurel, NJ, and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized solutions under the OKI® brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. Utilizing Genuine OKI® toner ensures consistent, reliable and high-quality output that maximizes performance. OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor™ Series. In addition, OKI offers a full portfolio of products built to optimize managed print engagements. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company OKI Electric Industry, a leader in telecom, infrastructure and mechatronics systems; and an approximately $5.2 billion multinational corporation according to its FY 2011 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR® certified products.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA. Single Pass Color T.M. and design T.M. OKI Data Corp. proColor, T.M., OKI Data Americas.