OKI Data Americas Announces Partnership With Mark Andy To Expand Delivery Of Digital Color Label Printing Solutions To The Graphic Arts And Production Market

Industry leaders’ collaboration will broaden reach and market presence within the short run digital color label printing segment throughout the U.S.

Mount Laurel, NJ — OKI Data Americas – an industry leader in printing technologies – announces a strategic alliance with Mark Andy, Inc. – the world’s leading manufacturer of narrow web printing equipment – to increase availability of short run digital color label printing solutions in the U.S. beginning immediately. As part of this relationship, OKI Data – through its proColor division – will collaborate on the development and distribution of digital color label printers to converters as well as those within the graphic arts and production market.

The partnership draws on Mark Andy’s dominance as a global supplier of printing equipment and the company’s extensive customer base, as well as OKI Data’s expertise in the development and marketing of innovative printing technologies. Both organizations recognize the opportunities in the short-run digital color printing arena, and the strategic alliance between OKI Data and Mark Andy will be a game-changer in the delivery of such technologies to the marketplace.

“For more than 130 years, OKI has been synonymous with printing innovation. OKI Data has a rich history in delivering new and cost-effective printing technologies to the global marketplace,” said Rich Egert, General Manager of the Strategic Technology Provider Business Group for OKI Data Americas. “The OKI Data Americas and Mark Andy partnership capitalizes upon both parties’ core competencies and represents a tactical approach for the provision of short run digital color printing solutions to the graphic arts and production market.”

According to Jeff Feltz, director of New Business Development for Mark Andy Inc., “One of Mark Andy’s primary goals is to provide the right tools and solutions to converters, offering various functional and value-based options – regardless of printing technology – for label printers to meet their immediate and long-term business goals. OKI Data Americas is the right partner for us, working together to supply effective solutions at every run length.”

For Mark Andy, the digital color label printer is specifically positioned for converters seeking an economical, responsive and productive option for short run, high quality labels.

The OKI proColor Series is a line of state-of-the-art digital printing solutions, delivering professional, production-quality color output and color accuracy powered by embedded EFI Fiery® and PANTONE® support on select models. Different products and configurations offer specialized media flexibility including envelopes, continuous feed and variable data. All are revolutionizing digital printing at their respective price-points.

All OKI Data products are built on parent company OKI Data Corporation’s history of leadership and innovation. Most of OKI Data’s color printing solutions feature Single Pass Color™ as well as proprietary digital LED and HD Color technologies. These technologies allow OKI Data Americas to manufacture products that require fewer moving parts for increased reliability and outstanding color output quality.

About OKI Data Americas

OKI Data Americas, headquartered in Mount Laurel, NJ, and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized solutions under the OKI® brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. Utilizing Genuine OKI® toner ensures consistent, reliable and high-quality output that maximizes performance. OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor™ Series. In addition, OKI offers a full portfolio of products built to optimize managed print engagements. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company OKI Electric Industry, a leader in telecom, infrastructure and mechatronics systems; and an approximately $5.2 billion multinational corporation according to its FY 2011 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR(r) certified products.

About Mark Andy

Mark Andy is a global leader in flexo printing press manufacturing. From the benchmark 2200 to the award-winning technology of the Performance Series, Mark Andy has helped converters to be successful for more than 65 years. The Performance Series, consisting of P7, P5 and P3, offers a complete solution for converters printing basic tags and labels, advanced multi-web applications, and anything in between. Mark Andy presses are supported by the largest OEM Customer Support team in the industry. The company is headquartered in St. Louis, Missouri, USA, with sales and distribution offices worldwide. For more information, visit www.markandy.com.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA. Single Pass Color T.M. and design T.M., OKI Data Corp. proColor T.M., OKI Data Americas. EFI, SmartRIP, and Fiery are registered trademarks of Electronics For Imaging, Inc. PANTONE is a registered trademark of Pantone LLC.