Octera Solutions Expands Altera Partnership
SAN DIEGO--(BUSINESS WIRE)--Octera Solutions announced today it has expanded its design services business by signing a Value Added Reseller (VAR) partnership agreement with Altera Corporation (NASDAQ:ALTR). In establishing its new channel model in North America, Octera Solutions is providing broadbase customers solution and device level expertise, support as well as logistics.
"We are happy to expand our partnership with Altera to become a VAR in North America," said Greg Provenzano, president and CEO of Octera Solutions. "Octera Solutions is committed to introduce a new channel model to the market."
"Octera Solutions represents a new approach to the broadbase market for Altera Corporation," said Steve McMinn, vice president of channel sales at Altera. "This VAR partnership will provide additional technical and demand creation services to our North American customers and will complement Altera's existing distributor model."
It is becoming increasingly important to engage with customers early in the design process to help incorporate new products and technologies into their designs. Octera's experience as an Altera Certified Design Center (CDC) partner will provide the basis for a more collaborative role in customers' new product development, starting at the architectural phase.
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