News | January 25, 2008

Objectworld Enables VARs To Bring Communications-Enabled Business Process (CEBP) To The SMB Market

Objectworld Communications Corp., a provider of unified communications and communications-enabled business process (CEBP) software solutions for small- and medium-sized businesses (SMBs) with Microsoft Windows platforms, recently announced a revised product portfolio comprised of three distinctive and competitively priced offerings. Objectworld's product line now includes Objectworld UC Server Standard Edition (formerly Call Attendant Office), Objectworld UC Server SIP Edition and Objectworld UC Server CEBP Edition. The offerings provide VARs with a set of new business opportunities to provide unified communications, end-to-end VoIP, and a set of high-value services that integrate business communications, business processes and corporate data that enable competitive advantage for their customers.

Objectworld UC Server CEBP Edition, a Windows-based service creation environment, opens up significant new revenue opportunities for VARs. The product is ideal for VARs that want to build communications-enabled applications for customers with an existing PBX. VARs can develop applications that provide information, such as account services, out-dialing capabilities and more, all delivered over the phone. This allows customers to drive workforce productivity and organizational responsiveness.

"The opportunities are endless with Objectworld's UC Server offerings," said Omar Armenteros, President of Gisnet, Inc., and an Objectworld reseller. "Our customers have a number of different problems they want to solve when they come to us. Some want to transition to VoIP, some want to take advantage of unified communications without ripping and replacing their PBX, some want to connect corporate data to customers over the phone, and some want to do a combination. The new product portfolio helps us address those needs cost-effectively for our customers and provides us with greater opportunities to offer many new unified communication solutions to help our customers with productivity and customer retention. Our customers are happy, which is really the bottom line for our business."

For SMB customers with an existing PBX that want the benefits of unified communications and CEBP, Objectworld UC Server Standard Edition allows VARs to offer feature-rich, software-only and Windows-based unified communications to customers with an existing PBX. For SMB customers that want to transition to VoIP and avoid purchasing an expensive convergence solution altogether, Objectworld UC Server SIP Edition provides all of those benefits of UC and CEBP with feature-rich, software-only and Windows-based VoIP.

Every Objectworld UC Server edition is simple to deploy and manage with Active Directory-enabled system administration, and with full ODBC connectivity out of the box, simple to integrate with existing corporate line-of-business applications.

"With all of the buzz around unified communications today, small and medium sized companies face the daunting task of making the right choice," said Martin Suter, president of Objectworld. "There is an opportunity for the VAR to cement its relationship with the customer as a trusted advisor, by shifting the discussion away from technology to the business benefits of CEBP. The Objectworld UC Server family of products, coupled with new sales tools, will enable VARs to elevate the discussion and create competitive advantage and efficiencies for their SMB customers."

About Objectworld Communications Corp.
Objectworld Communications Corp. provides unified communications software solutions that enable small- and medium-sized businesses with Microsoft Windows platforms to drive workforce productivity and improve organizational responsiveness. Its award-winning product, Objectworld UC Server, integrates business communications, business processes and corporate data to deliver a true communications enabled business process solution. Objectworld solutions provide unprecedented simplicity and value to businesses that want to make a smooth transition from simple telephony to a feature-rich unified communications solution, while leveraging their investment in their PBX and Microsoft business systems. For more information, please visit www.objectworld.com.

SOURCE: Objectworld Communications Corp.