News | April 10, 2008

nuBridges Launches Ally Partner Program To Recruit Elite Channel Partners Worldwide

nuBridges, Inc., an eBusiness software and services provider for thousands of retailers, wholesalers, manufacturers, logistics and financial services firms worldwide, announced recently that it is actively recruiting channel partners in Canada, Europe, Latin America and the U.S. under its new Ally Partner Program. The company is specifically interested in signing solution providers who specialize in enterprise security or B2B e-commerce, as well as top-tier global systems integrators.

"We've built a successful business and a stellar portfolio of secure eBusiness products using a direct sales force. Demand for solutions like ours is growing and we want to expand our reach more quickly, so early this year we tested our partner program by signing on several charter members and the results were really promising," said Roy Hogsed, Executive Vice President of Sales for nuBridges. "We're satisfied that signing the right partners can accelerate our traction into new organizations and regions. This approach is clearly well-received by end users because they have trusted advisor relationships with our partners, and they get the best of both worlds."

nuBridges is launching its Ally Partner Program to attract an elite group of channel partners who are subject matter experts in the areas of data protection strategy and implementation, B2B e-commerce and EDI, and managed file transfer. Ideal nuBridges Ally Partners would also be solution providers who specialize in software and hardware environments where nuBridges has unique offerings such as Oracle, IBM System z and System i and HP Non-Stop. The Ally Partner Program offers two levels of reseller partner participation to accommodate the various sales, professional services and support capabilities of its members, as well as a referral option for partners who prefer to recommend.

"We joined nuBridges Ally Program because we see tremendous opportunity for both data protection and managed file transfer solutions in Latin America," said Osvaldo Laurido, President of Osvaldo Laurido Associates in Puerto Rico. "Our customers are large organizations that are trying to secure their data at rest, and get centralized control and visibility into information exchange inside and outside the firewall. nuBridges' products span both B2B and internal exchanges, so they are a perfect fit for our customers."

Osvaldo Laurido Associates is one of the charter members of nuBridges Ally Partner Program, along with Indicium in Mexico, ComForte in Mexico, Chilli IT in the U.K., and TIE Commerce in the U.S.

"nuBridges solutions are part of an overall security or eBusiness infrastructure, and it just makes sense to partner with trusted advisors who have deep relationships with their customers, especially as we expand into new geographies," said Hogsed. "Initially, our proactive focus is on signing experienced partners in the U.K., Continental Europe, Latin America and North America, but we're definitely interested in hearing from experienced firms in other geographies as well."

nuBridges Ally Partner Program is now available to qualified organizations. Visit www.nubridges.com to learn more.

About nuBridges, Inc.
Atlanta-based nuBridges, Inc. is the secure eBusiness authority. Thousands of companies worldwide use nuBridges software and services to connect electronically with business partners, protect information in transit and at rest, and comply with legislative and industry mandates for data security. nuBridges technology protects millions of credit card numbers and drives B2B transactions worth $884B every year. For more information on nuBridges, visit www.nubridges.com
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SOURCE: nuBridges, Inc.