Magazine Article | June 21, 2011

Guest Opinion: Not All Revenue Sharing Programs Are Created Equal

By Bryan Daughtry, VP of sales and marketing, UP Solution

It seems like it was just yesterday when I was having a conversation with a very large and reputable VAR in New York City a few years ago. He was telling me how great the market was at the time and how focused he was on his core business, POS. When I tried to explain the benefits of offering merchant processing services in conjunction with his POS offerings, he kindly rejected my offer saying, "Why would I add a distraction and take on that headache?"

Ironically enough, that same individual called me back two months ago, informing me that his company was in dire straits, looking for anything possible to help keep it alive, and asked me to introduce a company that can offer him the most attractive merchant processing program. My, how times have changed.