Leading Channel-Only Storage Provider Delivers New Resources and Benefits to Empower Solution Partners to More Easily Store, Protect and Connect Valuable Business Assets
Nexsan, a global leader in secure storage, backup and data management solutions, recently announced its enhanced Nexsan Channel Partner Program which now includes an expanded line of Nexsan-branded unified hybrid storage, high-density storage and secure archive storage systems as well as the Transporter-branded private cloud file sync and share appliances. The newly tiered partner program also features compelling benefits and broad enablement resources including a LeadGuard program, a campaign creator and automated quote creation - all designed to enhance joint field engagement and make the sales and marketing process more efficient.
Empowering Partners to Capitalize on a New Era of Storage
By adding the Transporter private cloud storage appliance family to the Nexsan partner program, Nexsan is quickly enabling its partners to capitalize on the "white-hot" file sync and share market with an innovative private cloud storage solution that delivers mobile access and file sharing capability to content stored securely in the data center, behind an organization's firewall. Transporter keeps data safe and secure while allowing users to access, share and synchronize data anytime, anywhere for business advantage. The result is a more flexible and higher performing private cloud solution with enterprise-class redundancy and seamless failover for reliability that facilitates a more connected and productive workforce.
The Transporter family is completely complementary to Nexsan's broad storage solution portfolio, providing an easily integrated, secure private cloud that delivers public-cloud features for sharing and accessing files stored on primary storage infrastructure. Nexsan's NST unified hybrid storage system offers high performance, flexible primary storage that scales to 5PBs and is an ideal mid-enterprise solution at a price point that bigger vendors struggle to meet. E-Series has long been a channel favorite for high-density storage systems for up to 360TBs in a 4U rack and now the BEAST is back which is an ideal solution for high volume applications including digital video surveillance, big data repositories, data archives and disk-to-disk backup. In addition, Assureon secure archive, compliant storage systems, designed for highly regulated applications as well as being a cost effective solution for primary storage offload completes an extensive range of solutions specifically built for the mid-enterprise. Together, this comprehensive line of storage solutions deliver the capacity, performance and flexibility partners need to empower customers to achieve more with their valuable data assets.
Partner Enablement to Expand Opportunities and Drive Revenue
As a 100 percent channel-based company, Nexsan has a rich history of working closely with its partners delivering the product training, marketing, sales and technical support that expands opportunities and drives revenue growth. According to a TechValidate survey, Nexsan increased annual revenue between 5 and 30 percent for 60 percent of its partners. In addition, Optera Research Group validated that partners gave Nexsan an 80 percent overall satisfaction rating with as many as 89 percent of partners saying they are willing to recommend Nexsan, ranking higher than any other brand carried by the participating partners.
"Nexsan delivers one of the most robust storage portfolios to achieve the innovative storage, protection and management of valuable business data," said Jennifer Manzano, CEO Westlake Technologies Inc. "WTI has increased its total annual revenue by more than 50 percent by offering Nexsan products. Now, with the addition of its Transporter private cloud file sync and share applications, it has further extended its offerings to provide the powerful collaboration and file sharing security our customers demand. We are pleased to expand our Nexsan partnership."
"The expanded Nexsan portfolio means we can extend the highly consultative approach we take towards delivering innovative and relevant solutions to our customers, " said Mick Cooper, Director, iSYS Data Solutions. "We have customers with 500 employees and others with 50,000. But whatever the company size, whether they need high-density storage, secure archive storage, or a way to securely sync and share files, with Nexsan we now have the right solution to fit."
With its newly expanded partner program, Nexsan offers performance-based incentives based on three program tiers: Gold, Silver and Bronze. Each tier will receive program benefits in alignment with their sales attainment goals and marketing performance, including new support and services designed to share the cost of tactical program execution.
Among the new benefits for qualified partners include:
- Market Development Funds for shared marketing programs
- LeadGuard Opportunity Registration for deal and project opportunities
- Aggressive Commercial Models for fast profitable sales
- Demo Equipment Access for testing and proof of concept demonstrations
- Sophisticated Campaign Creator for easily creating and executing partner-branded campaigns
- Extensive Training and Certification Paths for exceptional professional services delivery
- A World-Class Partner Portal with access to a wealth of resources, marketing content, sales tools, incentives, promotions and more, 24 x 7
"Nexsan is one of the most trusted brands in the storage channel ecosystem, delivering more than 37,000 storage systems across 60 countries and counting," said Russ Johnson, CRO, Nexsan. "Today we are looking to further accelerate this channel success with a strong partner program that features new incentives and enablement tools designed to grow revenue opportunity for incremental growth. We have also added the complete line of Transporter private cloud file sync and share appliances to the program, so that our partners can go beyond traditional storage and data protection and truly differentiate their business with a new proposition for storage collaboration and connectivity."
To learn how to join the Nexsan Partner Program, visit: http://nexsan.com/nexsan-partners.
Nexsan is a global leader in secure storage, backup and data management solutions that are focused on seamlessly and securely enabling a connected workforce. Its broad solution portfolio empowers enterprises to securely manage, protect and utilize valuable business data - while allowing users to sync, share and access files from any device, anywhere, anytime. For more information, visit www.nexsan.com.